Though your staff will need to project louder for conversations and get more creative than just smiling at attendees to greet them, see it as an additional opportunity to communicate your brand by providing your staffers with branded masks that are cohesive with your overall brand/booth/message. Masks are currently being required at the majority of shows taking place, and this is an important step to follow through on.
Space allocation is important for the safety of guests and staff and could even be a requirement per guidelines provided by the show. Now that natural bubble needs to be six feet. Most people are comfortable with around two feet of space between them and another person. What are some key design elements to keep in mind?Īn easy place to start is allowing space for people to move. If an attendee is interacting in ways that may make your team feel uncomfortable, practice prepared statements to redirect or alleviate those situations while gently setting expectations.įinally, abide by the show rules and guidelines specified by the show and local government, as they will vary. Assume all COVID safety measures and social behaviors until the attendee presents different behaviors. Your staff interaction is key to making your guests feel comfortable. These days it’s important to let the attendee lead that initial introduction so they don’t feel forced into contact they are not comfortable with. Ask yourself: How are they interacting with your experience? Are you giving them enough space to move around and providing touchless solutions for them if needed or able? How are your staff greeting them? For a long time, you would walk up, smile and introduce yourself with an outstretched hand. So first and foremost, consider the safety of your own internal team.Īttendees. If COVID is contracted or spread, you are compromising that daily operation. The important thing to remember is that your staffers may have different comfort levels, and you need to account for everyone because they are an incredibly important piece of not only your trade show running smoothly, but also your company as a whole. Does something need to be cleaned regularly because an attendee is able to get hands-on with the product or digital interaction? Should you strategically place a hand sanitizer station close by for after each interaction? Then plan around your staff needs in these instances. Having a clear understanding of what your interactions will be and the best way to accomplish them is key. Your first concern should be to ensure you are developing a well-defined operation in your booth space that will make your staff feel comfortable and safe as they interact with attendees. In order of priority, they are:īooth staff. Three main considerations should be addressed when developing a new exhibit within these parameters, or when making any necessary adjustments to your existing layout. How would you define a “COVID-compliant” exhibit booth?Īs a well-designed space that considers the requirements related to safety protocols of the COVID pandemic. Hint: It all comes down to a well-thought-out strategy. To understand how companies can design eye-catching exhibits that also adhere to the latest health and safety guidelines, TSNN consulted with the experts-in this case, Adam Deming, creative director of exhibit design at Skyline, to find out what exhibitors should be keeping in mind as they prepare to return to trade show floors in 2022.
As the trade show industry continues its return to in-person and exhibiting companies look forward to re-emerging at live events next year, some organizations may be taking a hard look at their exhibit properties and how they can make sure that all visitors remain safe and socially distanced.
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